Online shoppers spend more and more time researching and comparing products from different vendors, always on the hunt for the best deal. While usually the research begins with a search engine, ultimately it is customer opinions (reviews) which have the greatest influence on purchasing decisions. Mobile phones are primarily used to compare prices. This is the latest excerpt from "The Social Shopping Study 2011" by The E-tailing Group and Power Reviews
According to figures recently released by Forrester Research, a quarter of iPhone users have already installed m-commerce apps; while for Android the figure is a fifth. While currently only 6% of US cellphone owners are already using a mobile shopping app to make purchases, a further 20% express interest in doing so in the future.Forrester Research says consumers want a unique shopping experience.
In most cases, the returns process does not receive the same attention as sales, according to a 2011 Snow Valley report on returns and refunds. The possibility of returns and refunds and the methods proposed are key to customer loyalty.
Although online trading has been growing well for many years and retailers have great expectations for the future, many investors are worried and the resulting increase in competition on price and service levels is putting pressure on the retailers. This can be seen in this year’s Swiss E-Commerce report, which is now available to download for free at E-Commerce-report.ch.
The statistics on German e-commerce at handelsdaten.de confirm that it is clearly positioned as an engine of growth in the mail-order sector. The most significant development is the continued trend towards consolidation.
Do you consider to expand your e-tail activity to France? If so, this study might be of interest: The French trade association for e-commerce and mail order FEVAD recommends the latest edition of the CCM benchmark study on e-commerce in France. Members of the FEVAD are entitled to an exclusive 15% discount.
Consumer policy: Scoreboard confirms a growing gap between domestic and cross-border e-commerce despite clear potential n terms of choice and savings
Social Media Emerges as a Commerce Channel. The market for social commerce will explode over the next five years as companies race to establish stores on social networking sites. As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right.
Brille24 launched a campaign called “Optician’s Journey”, with many variations designed to engage both new and existing customers.