The number of German customers planning to purchase their Christmas gifts via the Internet has increased by 3 percent points compared to the previous year. However, the average budget per online buyer is with €459 slightly below last year’s level. These are the results of a survey conducted by the German branch association bevh.
Online clients who shop internationally spend nearly twice as much as those who only shop domestically. Clothing and footwear are the most popular cross-border shopping categories. This is revealed by a research study in which PayPal and Ipsos examined the online and cross-border shopping habits of 17,600 consumers in 22 countries.
E-Commerce in Spain continues to grow, reaching €14,6bn in 2013 and a growth rate of 18 percent, 4,6 percentage points higher than the year before. This is evident from a study of B2C E-Commerce 2013, conducted by the National Observatory of Telecommunications and the Information Society (ONTSI).
The Germans are this year planning to spend much less on presents than in years before, show research results by Ernst & Young cited by Statista.
Alternative payment methods are on the rise, but according to the annual research paper dubbed “Key Business Drivers and Opportunities in Cross-Border Ecommerce” by Payvision, thy pose problems for online retailers with cross- border aspirations.
Nearly three-quarters of online retailers (74 percent) miss out on sales by promoting irrelevant items to online shoppers, according to new research from OrderDynamics. As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.
Comparado con años anteriores, el papel de las redes sociales en el viaje del cliente ha disminuido, concluye Capgemini en su última edición del estudio ‘Digital Shopper Relevancy 2014’ realizado por ORC International, monitorizando a 18 000 compradores digitales de todo el mundo.
With an average growth rate of nearly 23% in 2013, the e-commerce market in Central Europe is showing a promising development. This development is far above the average European growth of 17.5%. At €93.3 billion, Central Europe accounts for 25.7% of e-commerce sales in Europe. Last year, 68 million of the 165 million Central European citizens bought goods and services through the Internet. This isrevealed by the latest report by E-Commerce Europe.
Whereas in Germany, the 8th of December is expected to be the day the most online turnover is generated (estimated €438), the US sees most e-commerce sales being made on Cyber Monday (December 1st) with a value of $2,56bn (€2,04bn). These are results of this year’s „Adobe Online Holiday Shopping Forecast“.
European internet users pay more frequently using their mobile devices than users from the US and Asia. This is one of the conclusions of the Adyen Mobile Payments Index that was recently updated with new data from Adyen’s customer base of more than 3,500 businesses.