Case Study: Brille24 digital personalization that drives engagement, loyalty, and increased sales

Brille24 launched a campaign called “Optician’s Journey”, with many variations designed to engage both new and existing customers.

The goal of the campaign was to increase sales by acquiring new and re-activating lapsed customers, build loyalty and enrich customer profiles with additional data points.

“Our program was highly automated and triggered based on very specific user actions, with literally every action tied back to the customer profile.” Brille24.de

Key digital personalization learnings
Root yourself in data. For any kind of personalization, the most essential component is data on customers.

Automate to scale. It allows for engagement with context, which is a critical element for maintaining relevance.

Humanize the brand. Tailor content and creative specific for each customer to elevate from spam to special delivery.

Brille24 worked with Selligent platform to engage customers through automated, personalized content tailored according to their behavior and profile data. Read the full case study here.

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