ComScore: Thanksgiving and Black Friday spending will pass $1bn in desktop spending
Up until now, $22.7bn has been spent in the US online during the holiday season. This equals a 15 percent increase compared to last year. This is evident from new figures released by ComScore.
Thanksgiving Day saw a significant 32 percent gain to $1.01 bn in spending to surpass the billion dollar threshold for the first time in its history and marking the first day of the 2014 season to reach that level. Black Friday (November 28) followed with an even stronger spending day with $1.51 bn in desktop online sales, up 26-percent from Black Friday 2013
“Thanksgiving and Black Friday both saw exceptionally strong online growth rates as each day surpassed $1 billion in desktop spending,” said comScore chairman emeritus Gian Fulgoni. “The strength we saw in the early online buying rush likely reflects a few things, including overall health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early. Regardless of the particular drivers, it’s clear that the online holiday rush is getting off to a very good start and is reason for optimism as we get into the heart of the buying season.”