“France and the Netherlands have an e-commerce trade deficit”
An e-commerce trade deficit, defined as e-commerce imports exceeding a country’s e-commerce exports, means in other words that volume of goods bought abroad exceeds the volume of what foreign customers shop on local sites. According to a new report by Adyen, France and the Netherlands show such a ‘deficit’ of respectively -$950 and -$385.
On the other hand, countries such as the UK, the US, and Germany have generated an e-commerce trade surplus, which is defined here as a positive balance of e-commerce trade, where a country's e-commerce exports exceed its imports.
The respective deficit and surplus are a sign that online merchants in The Netherlands and France have been less active in expanding their offers across borders, wheras Germany, the UK and the US have sucessfully established companies on the international e-commerce market.