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Apple Pay strengthens European presence with launch in France

Apple Pay finally makes its way to France, the service's third European market since launching in the U.S. in 2014.

Apple Pay’s expansion into France marks the availability of the payment service in a total of eight countries. iPhone, iPad and Apple Watch users will now be able to use Apple Pay with MasterCard and Visa credit and debit cards issued by Banque Populaire, Ticket Restaurant, Carrefour Banque, and Caisse d'Epargne.

Slow headway into Europe
The mobile payment service has been relatively slow with its European rollout. Earlier this year, it was reported that Apple’s negotiations with French banks were being held up over the fee Apple would take off each transaction. At the time, French language newspaper Les Echos reported French banks wanted the same deal as those in China, where Apple agreed to halve its share of the transaction fee. It’s unclear what agreement Apple has reached with banks in France.

Expected growth in merchant support
Nonetheless, users in France will now be able to take advantage of their phone’s NFC to make mobile payments at stores that support the payment service. And there are several big name brands listed, such as Carrefour, Sephora, and Total with Boon and Orange said to add Apple Pay support in the near future. Expect to see even more retailers added as time progresses more retailers will add support for the platform.

Payments using Apple Pay are limited to €300, according to Caisse d'Epargne.

Anticipated web enablement
You may also recall, Apples announcement at its annual WWDC in June that Apple Pay would be coming to Safari on the newly-unveiled macOS Sierra platform. That means French users will also be able to pay on the web come fall.

Continued expansion plans
Twenty months after its initial debut in the U.S., Apple Pay is now available in the U.K., China, Australia, Canada, Switzerland, Singapore, and France. The mobile payments service has plans for continued expansion into to Hong Kong and Spain later this year.

Tags: News, payments, Apple Pay

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