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Amazon Prime makes its way to India

After 3 years in the country, Amazon brings Amazon Prime to India as it looks to drive increased loyalty amid its growing customer base in India.

Unlike its launch in Paris last month, Amazon Prime’s arrival in India, available to customers in 100 cities, seems welcomed.

"We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long" says Amit Agarwal, V.P. and country manager, Amazon India.

On offer in India
Initially, an Amazon Prime subscription in India will be free for 60 days, after which, it will set you back 499 INR (around US$7.50) per year, although that “introductory” price will later rise to 999 INR (US$14.80).

In India, that Prime comes with unlimited one-day and two-day delivery with no minimum order size and 30 minute early access to some deals on Amazon, as well as some Prime-members only deals. Prime members can also get discounted same-day delivery in top-tier cities like Delhi, Mumbai, Bangalore, and Hyderabad. But the Prime video and music service available to members in the U.S. isn’t yet included, though Amazon’s website hints that Prime Video is “coming,” but there’s no specific timeframe at this point.

Earmarked investment
Last month, Amazon upped its stake in India, investing an US$3bn to battle with homegrown e-commerce rivals Flipkart and Snapdeal and boost its committed investment in the country to over US$5bn. It apparently directed US$300mn of those funds toward development of original Inidan content for Prime customers according to a Factor Daily report.

Tags: News, Amazon Prime

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