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Android Pay launches ‘down under’

Google has launched its digital wallet service Android Pay in Australia, supporting many more banks than its competitors Apple Pay and Samsung Pay.

Following the local launch of Apple Pay last year and Samsung Pay earlier this year Google has now joined the fray, letting users pay for things with their Android phone or tablet at any contactless terminal. The launch in Australia is the second in the Asia-Pacific region after Singapore, and supports Google’s intent to extend the footprint of the digital payment service worldwide.

Strong bank portfolio
Like Apple and Samsung, Google is racing to expand its digital wallet services across Asia, Europe, and other parts of the world. However, mobile payment systems have struggled to take hold in Australia, not just because users are unsure how they work but because of the limited support given by banks. And while Android Pay supports many more banks than its competitors Apple Pay and Samsung Pay, only one of its over 25 supported financial instuitions represents a "big four" Australian bank. But with more banks and cards planned to be added "all the time", Global Head of Payments Products Pali Bhat is confident users will find Android Pay easier, more secure and more flexible than their plastic cards.

Positioned to drive adoption
Bhat also boasts the platform’s ease of use. With the service directly integrated into Android OS, there is no need to use a special payment app. Once users downloaded the service and add the required information, they need simply unlock their phones and use it as if it were a credit or debit card. No need to remember a long, complex password, PIN, or anything else to authenticate the payment.

And consumers will be able to use Android Pay anywhere contactless payments are accepted — like Coles, Domino’s and 7-Eleven — and soon through several in-app partners including Deliveroo, Clipp, Catch of the Day, Jetstar, Hotel Tonight, Menulog and The Iconic.

This ease and range of use coupled with Android’s position as the most popular mobile operating system (OS) in Australia — the OS currently holds a 64% market share according to data from Kantar — will go a long way in driving adoption of Android Pay in Australia.

Android Pay is now available in four countries including the United States, United Kingdom, Singapore and Australia.

Tags: News, payments

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