Alibaba opens a showroom for foreign goods
When an online shopper orders an item, the retailer sends the product through an expedited customs process and then arranges delivery to the consumer, usually within a couple of days.
6,500 square feet
The Alibaba store covers about 6,500 square feet and displays more than 1,000 of the best-selling products on Alibaba’s web marketplaces for imported goods, Tmall Global, a shopping site Alibaba launched in 2014.
The store displays products in pavilions, based on country of origin, with sections devoted to products from the United States, Japan, Korea, Europe, Australia and New Zealand, and the rest of Asia. Products in the store include Kao brand diapers from Japan, GNC nutrition products from the U.S., Paratex latex pillows from Thailand, LG cosmetics products from South Korea and products from Metro AG of Germany, according to Tmall Global.
Consumers can try samples of the products in the store. If they want to make a purchase, they can use their smartphones to scan QR codes on each product, which takes them to a page on Tmall Global where they can buy the product.
Tianjin, about 78 miles northeast of Beijing, is a port city with a population of 15 million. A high-speed train from Beijing takes only 45 minutes to arrive in Tianjin, making the Alibaba retail outlet accessible to residents of China’s capital.