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NRF predicts strong 2017 e-commerce sales pending questions on political reign

E-commerce sales look promising for the year ahead according to the 2017 economic forecast by the National Retail Federation (NRF).

The retail trade association projects that retail sales – excluding automobiles, gasoline stations and restaurants – will grow between 3.7 and 4.2 percent over 2016, with online and other non-store/online sales, which NRF includes in its over all number, to head up between 8 and 12 percent.

Political reign could dampen forecasts
The NRF sited a strong economy heading into 2017 and economic growth that’s likely to be in the range of 1.9 to 2.4 percent as support for its forecast. However, as a caveat in light of the unknown factor of the current administration, it indicated the “forecast is a baseline and does not take into account new fiscal measures pending in Washington.”

A valid consideration given that while consumers appear to have the resources to spend more than in the past, some remain hesitant to spend until there is more clarity in regards to policy changes regarding taxes, trade, and other issues.

NRF president and CEO Matthew Shay cautioned “lawmakers should take note and stand firm against any policies, rules or regulations that would increase the cost of everyday goods for American consumers.”

Source: NRF

Tags: USA, Foreasts, NRF

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