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Walmart Pay strengthens its mobile payments position with U.S. expansion

Walmart has expanded Walmart Pay, extending the ability for shoppers to pay in-store and online with a mobile device to seven U.S. states.

Walmart released its own mobile payments platform, Walmart Pay, last December that lets shoppers leverage QR codes to check out and make digital payments; and customers seem to like it. With more than 80% of transactions coming from repeat users, Walmart announced its intent to expand the mobile payment service to four additional U.S. states, with a chain-wide rollout scheduled across the U.S. before the fall.

How it works
Walmart Pay works pretty similar to the iOS pay services made by Apple. Shoppers can register any credit, debit, prepaid or gift card. Then at the checkout lane, they can use the camera on their smartphone to scan a QR code to pay. A receipt is then emailed to the shopper.

Overall, Walmart launched the mobile payments app in order to enhance how consumers checkout at the POS, as well as online. The app works with both iOS and Android smartphones, and is designed to accommodate other mobile payment programs in the future.

Customer demand
Since its launch in December of last year, Walmart Pay has slowly made its way across the U.S. The retailer added Mississippi, Louisiana, Alabama and Georgia to the roster this week, following the introduction of Walmart Pay in Texas, Oklahoma and Arkansas in May. In the states where Walmart Pay has already been available for a few weeks, 80 percent of people using it have been repeat customers, according to company spokesperson Molly Blakeman.

Walmart is also looking to add more functionality to its mobile payment app to make it more accessible for the users. And the users have, “offered some great feedback as to how we can improve and build upon Walmart Pay,” says Blakeman.

Ultimately, making Walmart Pay more user friendly makes shopping easier and that keeps customers buying more.

Apple, Android, and PayPal, oh my!
Today the mobile payment space has lots of competitors and strong growth continues with the inclusion of a wide variety of trusted brand-name companies. Some are pay tech companies like PayPal. Others are mobile companies like Apple Pay, Google Pay and Samsung Pay. While others are retailers like Walmart, Target, and Amazon. And the pace of newcomers to this space will likely continue to rise.

What about CurrentC?
Walmart along with Target and Best Buy was developing a bigger digital payment program as part of the Merchant Customer Exchange, but MCX ended its beta testing this month and the digital wallet called CurrentC will be postponed indefinitely.

Tags: payments, Walmart

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