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Zalando looks to better digitalize stock with Tradebyte acquisition

European online fashion giant Zalando acquires Tradebyte Software to strengthen its ability to digitalize partner stock and connect it with other channels.

During its earnings call today Zalando announced its acquisition of Tradebyte, a German e-commerce specialty software firm, which it says will help the fashion e-commerce platform further expand the partner program that enables brands to directly sell on Zalando.

Business as usual
Tradebyte will continue to operate independently, remaining under the leadership of the current management. This acquisition will not affect the partners of Tradebyte or Zalando in their daily business, who will both keep all existing customer relationships.

Matthias Schulte, managing director of Tradebyte, commented: “Zalando’s investment will allows us to reach a new level in our positioning as a vital player in the global digital commerce business.”

Rubin Ritter, member of the Zalando management board, added: “We are pushing ahead on multiple fronts, delivering on our long-term platform strategy and growth plan. At the same time, our core business is developing strongly and we continue to win market share.”

Tags: Acquistions, Zalando

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