China’s largest e-commerce app Mobile Taobao drives impressive consumer engagement by enabling its users to do more than just shop online.
When it comes to social performance ranking and scoring, Amazon and Ebay generated the highest social visibility scores for their online audience.
Published by: ZDnet
E-commerce company eBay aims to address its perception problem with younger consumers by targeting millennials using mobile devices in an effort to position itself as a site for a broad spectrum of online shopping.
With more than 450 million users already visiting its marketplace feature in Groups, Facebook is now poised to launch a whole tab in its app dedicated to peer-to-peer shopping.
Three strategies can help brands use social media to enhance customer in-store experience and create seamless branding across multiple platforms.
Published by: Apparel
Instagram’s increasing user base continues to attract brands seeking effective for social commerce platforms.
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US.
Published by: TechCrunch
A Nissan dealer in Spain sells a new 2016 Nissan X-Trial (Nissan Rogue), exclusively through the use of Twitter— an apparent first for an automotive brand in Europe.
Shopify was early to bring its merchants the ability to converse directly with customers via Facebook Messenger, and now it’s launching the ability to actually sell directly within messages between stores and customers.
Published by: Techcrunch
Snapchat finally launches an e-commerce feature in the form of shoppable ads on its platform.
Snapchat's Discover section just got a completely new design, making it even easier to find your favorite brands and channels to follow.
As the holiday shopping season draws near, a recent report from Crowdtap revealed the significant influence social media has on the path to purchase of many consumers.
Published by: Pymnts.com
Twitter disbands its team working on 'Buy' buttons and shifts its focus on commerce to other initiatives.
Twitter is improving its direct messages with new features geared specifically for brands that use the platform for customer service interactions.
Published by: Venture Beat