China’s largest e-commerce app Mobile Taobao drives impressive consumer engagement by enabling its users to do more than just shop online.
Hyundai and Amazon have partnered up to let customers order test drives of the Hyundai Elantra, right from Amazon’s website.
New research from experiential marketing company, Interactions indicates consumers react favorably to the presence of augmented reality (AR), both in-store and online.
People in Asia are using an increasing number of computing gadgets, including a combination of smartphones, tablets and PCs, but when it comes to making online purchases, the PC is still the primary device people use for their shopping on the internet, according to Taiwanese artificial intelligence startup Appier.
Published by:Nikkei Asian Review