Marketing - Global E-commerceFacts

96% of consumers use smartphones to get things done

What did you do the last time you needed to find out what the whether forecast looked like for the next few days, or figure out where the closest Vietnamese restaurant was located? A new survey suggests as much as 96% of us would turn to our mobile phones for the answer.

Ads debut on Google's image search

Google has made a move to ensure it's not cut out of the growing mobile commerce trend by launching its own visual shopping ads.

Amazon makes Prime Day a week long event

Given the unprecedented success of Amazon’s first-ever Prime day last summer, there was never really any doubt that the e-commerce retail giant would decided to make Prime Day an annual event.

Amazon pops up across U.S. malls

Upon conquering the on-line retail space, Amazon now has sights set on aggressively expanding its presence in physical world of retail with plans for a roll out of dozens of pop-up stores in malls across the United States.

Another Alibaba Singles Day countdown gala in the making

Banking on the pull of star power and light entertainment to drive conspicuous consumption, Alibaba will again host an 11.11 countdown event leading up to the midnight start of its 2016 11.11 Global Shopping Festival.

Consumers can now order test drives online

Hyundai and Amazon have partnered up to let customers order test drives of the Hyundai Elantra, right from Amazon’s website.

Daimler sues Amazon over alleged wheel knockoffs

German automaker Daimler AG sued U.S. e-commerce powerhouse Amazon for infringing on its intellectual property rights by advertising, selling, and profiting on Mercedes-Benz wheel replicas.

Facebook makeover makes Offers more attractive

The seemingly ubiquitous social network’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale got a boost this week with a mobile-oriented makeover of its Offers program.

Looking to purchase a new car? Try Twitter

A Nissan dealer in Spain sells a new 2016 Nissan X-Trial (Nissan Rogue), exclusively through the use of Twitter— an apparent first for an automotive brand in Europe.

Nestlé strengthens partnership with T-mall

Nestlé strikes partnership with China's e-commerce giant Alibaba to boost its online sales and further penetrate the lucrative Chinese market.

Snapchat’s got a brand new look

Snapchat's Discover section just got a completely new design, making it even easier to find your favorite brands and channels to follow.


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