consumer experience - Global E-commerceFacts
With spending power projected to reach US$200bn by 2018, Centennial shoppers are a target market merchants can’t afford to dismiss.
E-commerce company eBay aims to address its perception problem with younger consumers by targeting millennials using mobile devices in an effort to position itself as a site for a broad spectrum of online shopping.
Ecommerce Europe hits the ground running with the release of its first Policy Session speakers that includes representation from eBay, the European Commission, GS1 and BEUC — the European Consumer Organization.
At a time when digital tech innovation abounds, Lego’s omnichannel strategist warns not to fall prey to over-engineering digital engagement initiatives less you overload your customer.
On- and offline consumers in the physical world should benefit from the same protection, say the OECD in recently published guidelines.