Facebook - Global E-commerceFacts
Facebook may be looking to get into the digital wallet game, according to source code discovered in the latest version of Facebook’s Messenger app.
eBay wants consumers to use its new Shopbot bot to identify sought after products amidst the billion plus listings sold through its platform.
Facebook makes it easier for businesses and consumers to communicate with each other via Messenger.
With more than 450 million users already visiting its marketplace feature in Groups, Facebook is now poised to launch a whole tab in its app dedicated to peer-to-peer shopping.
Facebook’s latest Messenger Platform v1.2 can now be used to make instant purchases using bots. That means Messenger bots can now accept payments directly in the chat without sending users to an external website.
Facebook continues to make a play in e-commerce with a move that positions it as the destination of choice for everyday services, such as ordering food, buying movie and concert tickets, or planning a night out.
Marketers spend more on Facebook video ads in Q1 of 2016, particularly on mobile and led by advertisers in the gaming sector.
Facebook launches solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns.
Facebook announced a slew of new features that beef up its e-commerce capabilities at its developer conference on Tuesday.
At 35% of 2015 revenues, mobile now represents the largest segment of the U.S. US$59.6bn online advertising revenue.