Should retail prices in store be the same as online?
I've had the opportunity to meet with retailers across Europe the past three weeks. It is always refreshing to get a perspective from outside of your own country. One of the most asked questions in Europe was: "Should prices in store match those online?" This is a critical question in countries like the U.K., where online now accounts for as much as 40 percent of sales in some categories.
Tags: Customer experience