ennlfrdees

Should retail prices in store be the same as online?

I've had the opportunity to meet with retailers across Europe the past three weeks. It is always refreshing to get a perspective from outside of your own country. One of the most asked questions in Europe was: "Should prices in store match those online?" This is a critical question in countries like the U.K., where online now accounts for as much as 40 percent of sales in some categories.

Published by: Retail Customer Experience
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Tags: Customer experience

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