In an interview with the French news portal Journal du Net, Alain Heureux, president of IAB Europe explains why the merger of the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB) was a necessary step.
Internet users in France, Great Britain, Germany and the U.S. have voted in an OC&C survey on the "most attractive" websites. Users who had visited an online shop in the past three months were surveyed in this way. And although the US-based Amazon is the clear leader in all four countries, local websites generally score well above average.
Wal-Mart has taken a minority stake in Chinese group Yihaodian, an online business specializing in consumer electronics, clothing, groceries and baby products. The amount of the transaction was not disclosed but the announcement itself is sufficient to illustrate the undeniable fact that China is "the new frontier" of electronic commerce and it will only be a matter of time before we witness the rush of other U.S. distribution giants. In what could be the start of a quickly-escalating and widespread trend, Walmart announced late last week that it has bought a minority stake in Chinese e-tailer Yihaodian, which specializes in consumer electronics, apparel, groceries and baby products.
BrandAlley , the members-only online sales site has increased its sales by 64.4% in 2010 to £86.9m. The pioneer and specialist in online sales of designer brands, offering 1,250 brands across all its sites, now seeks to raise €100m in order to continue its expansion into new European countries and into new e-commerce segments
The internationalization of electronic commerce – the way forward to higher business volumes – is on the march. According to a survey conducted by ibi research / Der Handel / Mastercard, 54% of German sites which sell online are actively seeking to attract international clients by offering, among other things, sites customized for different markets.
The CEO of Amazon provides reassurance on issues of data securityCompanies should plan to deal with data security issues for the long haul, said Jeff Bezos, chairman, president and CEO of Amazon.com on May 11 at ShopSmart magazine's Summit on Tips, Scams & Deals. He added that companies need to be "straightforward" with consumers when collecting data for making product recommendations.
According to "Digital Family", a study by the European Interactive Advertising Association (EEIA), the browsing behaviour of women is largely shaped by their family situation. Women with young children have a more extensive online presence than childless women.
It’s with American Express that Jacques-Antoine Granjon, CEO and founder of vente-privee.com, has decided to partner up with in order to offer American consumers the unique shopping experience that is vente-privee.com.
The site amazon.de undoubtedly leads the German e-commerce market on the basis of turnover and extent of penetration. However, Fittkau & Maaß's Best Webshops Benchmarking ranking service takes more criteria into account, resulting in a more differentiated view of the market.
The French airline has launched a range of new services for mobiles: "Air France Connect", a mobile-optimised website and applications.