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Editor's picks

  • Ford Autolivery

    Ford envisions a future of autonomous vehicles and drones delivery


    Ford unveiled its ‘Autolivery’ concept for autonomous drone deliveries at Mobile World Congress (MWC). 

  • AR study
    Consumers increasling influenced by augmented reality


    New research from experimental marketing company Interactions indicates consumers react favorably to the presence of augmented reality (AR), both in-store and online. 

  • FinTech GEFFin-Tech and e-commerce: The next step in customer convenience and security? 

     

    The rapid rise and equally rapid evolution of online and mobile commerce gives rise to Financial Technology and a wave of new payment methods. 

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.

Published by: Net Imperative
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Tags: Research, Customer experience, loyalty

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