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Editor's picks

  • Facebook Messenger bot

    Facebook adds e-commerce enrichment features to Messenger bots


    Facebook makes it easier for businesses and consumers to communicate with each other via Messenger.  

  • AR study
    Consumers increasling influenced by augmented reality


    New research from experimental marketing company Interactions indicates consumers react favorably to the presence of augmented reality (AR), both in-store and online. 

  • visa paywave
    Use of mobile payments triples across Europe

     

    European consumers increasingly turn to their smartphones, tablets or wearable devices for the pourchase of goods and services. 

Bridging the gap between online and in-store promotions

Such a simple thing. Consumers see a promo code or coupon online and visit that very same merchant to shop. Once there, they hit a big brick wall — no place at the physical point of sale to take advantage of those very same discounts and offers.

Published by: PYMNTS
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Tags: Technology, Customer experience

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