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Apple Pay expands further across Asia and Europe

Hidden amidst Wednesday’s highly hyped iPhone and Apple Watch product announcements, Apple also announced plans for Apple Pay’s expansion into three new countries this fall.

On stage at the iPhone 7 event Wednesday, Apple’s SVP of Worldwide Marketing, Phil Schiller confirmed plans to bring Apple Pay to Japan, while the Russia and New Zealand Apple Pay sites were updated with info on an imminent launch.

Japan is first in line
Apple Pay in Japan is being implemented through a partnership with Sony and iPhone 7 with support for the FeliCa tap-to-pay format, which has been widely adopted by smartphone users in Japan to tap and pay for public transport.

Apple reports an anticipated Japan debut of Apple Pay in October with support for most Japanese credit and prepaid card brands, including those offered by AEON, Credit Saison, JCB, Mitsubishi UFJ Nicos, Orient Corporation, Sumitomo Mitsui Card, Toyota Finance, UC Cards and View Card. Cellular carriers KDDI, NTT Docomo and Softbank are also included in the list of supported issuers. Apple's online Apple Pay variant will go live at the same time.

New Zealand and Russia to follow
Stuff reports Apple Pay’s launch in New Zealand also in October will initially be limited to ANZ customers.

"Our customers in the nine markets around the world where Apple Pay is live today love how convenient it makes their day-to-day shopping, and we can't wait to bring Apple Pay to New Zealand so customers there can start making easy, secure and private payments in their favourite stores, apps and on the web," said Jennifer Bailey, vice president of Apple Pay, in a statement.

Russia’s Apple Pay site was also updated with news of Apple Pay's forthcoming availability in the country, however provided details remain limited with no information on partnership banks, though the service is anticipated to debut before the year’s end.

After recently strengthening its presence in Europe with its launch in France, Apple Pay is currently available in nine countries including the United States, United Kingdom, China, Australia, Canada, Switzerland, Hong Kong, France, and Singapore. Apple Pay vice president Jennifer Bailey has said Apple is "working rapidly" to expand the service to additional countries in Asia and Europe.

Tags: Europe, Asia, payments, Apple Pay

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