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“Pay with Amazon” gets more pervasive with the Global Partners program

Amazon announced a new program designed to expand Amazon Payments into more e-commerce merchants’ websites.

With the launch of its Amazon Payments Partner Program, Amazon now offers a set of tools and services to help e-commerce providers and developers integrate with Amazon. That means Amazon is making a big push to enable these partners the option for their customers to “Pay with Amazon” at checkout.

Individual merchants already use Amazon Payments
Individual merchants have already been able to use Amazon Payments to integrate the Amazon’s tools, like “Login and Pay with Amazon,” in order to offer an easy way for online shoppers to authenticate with their Amazon account information on a third-party website, then pay for their purchases with the credit card information they have on file with Amazon. It saves customers the trouble of entering their credit card information over and over, which is not only convenient but also gives them peace of mind when shopping for the first time at a website they don’t know.

Although Amazon does not disclose the number of businesses that offer Amazon Payments in their checkout process, a recent story by Bloomberg shares that more than 23 million e-commerce customers have used their Amazon accounts to pay for purchases on non-Amazon websites since the offering was launched in 2013.

The Global Partner program expands Amazon Payment’s reach
The new Global Partner program now offers an expanded set of services to e-commerce platform providers themselves, instead of just individuals merchants. Partner platform providers would receive pre-integration and best practices to make it easier to adopt the solutions, as well as exclusive benefits and services from the program, including knowledge-sharing and white glove integration services.

The program is free to participate in and available by invitation in the United States, Germany, the United Kingdom and Japan. At launch, platform providers like PrestaShop, Shopify, and Future Shop already agreed to integrate with Amazon Payments and then offer that option to their own merchants and sellers.

The Amazon Payments Partner Program also offers: Premier Partner, Certified Partner, and Certified Developer levels, with certified categories for e-commerce platform providers and developers. As Global Partners, these platform providers will also be able to take advantage of account management, planning support, technical resources and training, and partner designation with exclusive logos. They’ll also be listed in a Partner directory, and some may also be eligible for co-marketing activities, says Amazon.

“Our merchants want to offer their customers a payment solution that is trusted, easy, and familiar,” said Brennan Loh, Director of Business Development at Shopify. “We’re excited to be a Premier Partner in the Amazon Payments Partner Program, enabling our merchants to offer Pay with Amazon.”

Techcrunch reported the move a clear signal from Amazon that it intends to ramp up its competition with other payment service providers, like PayPal, Visa, Apple Pay, and others, on the wider web.

The news was announced at the Money 2020 event in Copenhagen by way of a release.

Tags: Amazon, payments

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