Most US- based retailers spend heavily on paid search and even plan on increasing the budget. The measure is seen as increasingly effective for customer acquisition, concludes Forrester analyst Sucharita Mulpuru in her latest report The State Of Retailing Online 2014: Marketing.
Even though the number of mobile subscriptions decreased in Poland last year, m-commerce sales stillincreased significantly. As a result, the mobile commerce turnover amounted to €242.2mn in 2013.
From a global perspective, Latin America is the second fastest-growing e-commerce market behind China, according to data revealed in the Latin America 500 statistic of online retailers published by Internet Retailer’s for the year 2014.
The British fashion e-tailer boohoo.com announced the launch of a localized German webshop on Tuesday. The brand that floated in March will thus join the race for German fashion- addicts together with fellow British brand ASOS and the German cross- border champion Zalando.
Clients of the British fashion pure-player ASOS have now the opportunity to fix the delivery of their order to a 30- minute time span. In addition, the retailer has launched a real- time Live- Tracking- Tool in cooperation with fulfilment partner DPD.
The Japanese e-commerce giant Rakuten has released quarterly figures that show promising growth on all fronts. M-commerce grew 117 percent in the UK, 197 percent in Canada, 32 percent in Japan and 28 percent in Australia.
UK retailers are increasingly offering convenient delivery options to overseas shoppers. Whereas a total of 67 percent of UK retailers offer international delivery, 31 percent had a standard and an express delivery service for international customers, up from 18 percent in 2012. Retailers are also targeting international customers by offering free delivery over a certain order value threshold. However, the is still room for improvement: Only little more than one third allows foreign customers to change the currency display on- site.
The British multichannel pioneer Argos has announced to trial same- day delivery to clients’ homes or to local stores. That is reported by The Telegraph on Tuesday.