The online fashion retailer will put more emphasis on mobile e-commerce and create a new customer experience. Christoph Lütke Schelhowe and Christian Drehkopf are explaining the strategies that Zalando are developing.
The Beijing-based Jumei is about to have the biggest monthly gain on record with an expected net revenue this quarter between $224.5 million and $232.2 million. The most revenue-enhancing project was the crackdown on counterfeit products with the implementation of improved quality controls.
There are multiple ways for retailers to use data for optimizing multi-channel sales. It is possible for a retailer to gain digital data from all kind of channels and several online touch points.The use of web analytics and personalization software can be key to understand the customer.
The social network has commercial ambitions that it is gradually implementing in its strategy. Facebook has recently discovered its Messenger as a tool that can be used for business. Transforming the Messenger into a platform for all types of communication beyond chatting, is a plan that Facebook had for some time.
The online marketplace is now business partner of the umbrella organization and biggest European e-commerce network, Ecommerce Europe. Ebay is now actively engaging in the enhancement of international collaboration between e-commerce professionals, retailers and European governments.
Experience has taught Barneys that most of their shoppers are using mobile devices and that the editorial content is key for the popularity of the company’s website. The retailer is now gathering all its savvy, in order to renew its e-commerce strategy.
The big fashion retailer has understood that there is no future in retail without investing in e-commerce and delivery services. Therefore H&M is bracing itself for growing online sales.
The eTail conference was held in Berlin this year from 17 to 19th of March. The event has shed light on several pivotal topics that the world of e-commerce is currently dealing with. A main focus was the potential of omni-channel retailing.