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Amazon installs lockers at German Shell gas station

Customers in Amazon’s second largest European market, Germany, may soon have another option for their Amazon orders.

German publication Handelsblatt reports the world’s largest online retailer Amazon has partnered with the multinational oil company Shell to create a network of package delivery stations in Germany that could challenge market leader DHL.

An alternate delivery option
For customers in Germany, Amazon orders were either delivered to homes, to lockers owned by Germany's Deutsche Post, or stores with a deal with the Hermes logistics firm. But Munich Amazon customers will now also have the option to have their Amazon order delivered to Amazon parcel lockers located at 10 area Shell gas stations.

If well received, Amazon plans to leverage Shell’s vast network of gas stations to rapidly expand the number of package stations at a relatively low cost, reducing its dependence on market-leader DHL for deliveries. Shell has nearly 2,000 gas stations in Germany.

The test and likely eventual roll-out in Germany is part of Amazon’s intent to open a parcel locker network across Europe. Amazon already has a well-established parcel locker network in the UK and has units installed in France.

Capturing market share
Currently, almost 1 in 7 of the 1.15 billion parcels delivered to German households each year are dispatched from Amazon, with most previously delivered by DHL. Amazon evidently intends to capture part of that delivery market. Last October, the online retailer started testing its own parcel delivery service in Munich, recruiting six subcontractors with 240 vans with plans to expand the service to retailers who don’t sell on Amazon.

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